Emergency traffic, converted
AquaFlow Plumbing · A redesign focused on the customer with a burst geyser at 9pm — and the three seconds they give a website.
- Website Redesign
- Landing Pages
- Google Ads
- -47%
- cost per lead from the same ad budget
- 1.4s
- mobile load time, down from 8s
- 2.2x
- more after-hours emergency calls
The goal
Convert expensive emergency-search ad clicks into calls instead of bounces.
The problem
AquaFlow was spending heavily on Google Ads but sending clicks to a slow, cluttered homepage. Mobile visitors — people standing in rising water — couldn't find the phone number without scrolling.
The solution
We rebuilt the site with a persistent call bar on mobile, a dedicated emergency landing page matched to their ad campaigns, and upfront pricing guidance that filtered out tyre-kickers before they called.
What changed
The same ad spend now produces more than double the emergency calls. The persistent call bar alone accounts for a third of all conversions — proof that on mobile, removing one scroll can change a business.
Your business could be the next case study
Every day without a website that converts is a day of enquiries going to someone else. A 15-minute conversation is all it takes to find out what's possible.
Or call us directly: +27 82 000 0000 · Mon – Fri, 08:00 – 17:00 SAST